Why are graphic standards important?
This manual provides guidelines to help ensure consistent application of the NSU brand. Projecting a unified visual identity involves more than simply creating and implementing a logo. Graphic standards provide a sound, flexible structure for using logos, color, and typography —a graphic “vocabulary” unique to our university. By consistently following these graphic standards, our visual identity will become established and recognized. Failure to properly use these elements reduces our ability to communicate with the school’s many audiences, and diminishes the brand’s value.
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Graphics Standards, March 2010 (pdf)