Student Affairs - Branch Campuses 

Mission Statement

To be actively involved in the education of the whole person, providing all students the opportunity for academic, personal, and social development. Serving as full partners with the entire university community, we assist in providing a learning environment that promotes
student success, leadership development, appreciation, respect, and an ethic of service.

Department Summary 

Student Affairs – Branch Campuses is an extension of the main campus functional areas. As
such, our programming, initiatives, and goals fold into larger division plans.

Admission
Receives and processes admission applications for transfer students entering the Broken Arrow
Campus. Data entry of academic records is a key process in this area.

Advisement
New transfer students processes through University Advisement learning about NSU from a
general perspective and how their General Education courses articulate to our curriculum.

Financial Aid
Assist students with application of the FAFSA, submission of financial documents, understanding the student goNSU account, and educate about financial literacy and resources supporting retention.

Career Services
Support student success through campus and community programming. Services offered include resume reviews, mock interviews, service presentations, on-campus interviews, and career exploration.

Registrar Services
Services include the printing of NSU transcripts, processing of enrollment verification, receiving of academic records for update, and supporting academic and enrollment correction processes.

Student Activities

This function offers programming for Welcome Week, fundraisers, health & wellness, and other
community engagement opportunities during the academic year.

Disability Services
This function supports student success through assistive and adaptive services for students with
disabilities. Services are designed to assist the student with physical or learning challenges.

Counseling Services
Licensed Professional Counseling is provided to help our students manage stress and mental
issues that challenge their academic endeavors.

Adult Learning Resource Center
The center is a resource library that allows students access to literature on student success and
self-development.

Leadership Development
Students are provided with opportunities to develop their leadership knowledge and skillset.
Services consist of learning resources and a formal leadership development program.

Government & Organizations
NSUBA has 11 registered student organizations and 12 honor societies.

SHORT-TERM INITATIVES

Student Affairs – Branch Campuses initiatives for 2014-2016 are the following (priority order):

1. DEPARTMENTAL PROCESS IMPROVEMENT

Objective 1 – Establish Standard Operating Procedures (SOP) manual

Action Steps:
a. Develop a planning team to facilitate creation of departmental SOP
b. Review policies and plans for BA-Student Affairs and BA-Enrollment Management Center
c. Prioritize policy development and create a development calendar
d. Construct the 2014-15 SOP manual for department

Success measure(s):

1. Completion of progress checkpoints (monthly)
2. Consistency with University and Division policies
Time frame: Complete by May 2015 Point person(s): Assistant Director
Assessment methods: Document analysis and focus group feedback
Budget needs: None

Link to D23 and/or Student Affairs Strategic Goal(s):
DSA Goal I: Objective 4
DSA Goal VII: Objective 4
DSA Goal X: Objective 1 & 4
D23: Act- Academic Achievement & Engagement
D23: Innovate- Recruitment & Retention and Infrastructure

Objective 2 – Implement staff development programming

Action Steps:
a. Implement departmental baseline training

1. New staff training profile

2. Service Excellence
3. Functional area overviews

a. New student processes
b. Financial aid
c. Student services (Health, Disability, Counseling, Community Engagement, etc.)
b. Construct a professional development calendar and assign budget
c. Develop succession management and staff promotion program

Success measure(s):

1. Increase the staff proficiency with departmental services
2. Expand professional networks for staff
Time frame: Implement by August 2014 Point person(s): Jerrett Phillips
Assessment methods: Pretest-posttest comparison
Budget needs: TBD- Funding to support Professional Development/Memberships

Link to D23 and/or Student Affairs Strategic Goal(s):
DSA Goal III: Objective 1
DSA Goal IV
DSA Goal V: Objective 1
DSA Goal VIII: Objective 1 & 2
DSA Goal X: Objective 1
D23: Act- Academic Achievement, Financial Assistance, Cultural Inclusion, Engagement and

Leadership

D23: Innovate- Career Engagement, Immersive Learning, Recruitment & Retention, and

Infrastructure

Objective 3 – Integrate student learning outcomes into services

Action Steps:
a. Define core learning outcomes by functional area
b. Develop an assessment rubric to evaluate integration of outcomes
c. Implement learning outcomes in all areas of the department
d. Integrate defined outcomes into all departmental communications and media

Success measure(s):

1. Achievement of each outcome based on assessment rubric
2. Awareness and identification by campus stakeholders

Time frame: Implement by December 2014 Point person(s): Assistant Director
Assessment methods: Focus groups and surveys
Budget needs: None
Link to D23 and/or Student Affairs Strategic Goal(s):
DSA Goal I: Objective 1, 3, & 4
DSA Goal II: Objective 1, 5, & 6
DSA Goal III: Objective 1, 2, & 3
DSA Goal IV
DSA Goal V: Objective 1

D23: Act- Academic Achievement, Financial Assistance, Cultural Inclusion, Engagement and
D23: Innovate- Career Engagement, Immersive Learning, and Recruitment & Retention

Objective 4 – Review budget and functional allocations

Action Steps:
a. Review budget data for departmental budgets for the last three years
b. Conduct a needs analysis by function with a two year scope
c. Develop a budget proposal for administrative review

Success measure(s):

1. Proper alignment of budgets with functional services
2. Effective line item funding that connects to departmental goals

Time frame: AY 15-16 budget Point person(s): Jerrett Phillips
Assessment methods: Budget review: three year assessment of line items
Budget needs: None

Link to D23 and/or Student Affairs Strategic Goal(s):
DSA Goal VI: All objectives

Leadership
DSA Goal VIII: Objectives 1 & 2
DSA Goal X: Objective 3
D23: Act- Academic Achievement, Financial Assistance, Engagement, and Leadership
D23: Innovate- Career Engagement, Immersive Learning, Recruitment & Retention, and

Infrastructure

2. INCREASE NEW STUDENT ENROLLMENT

Objective 1 – Increase matriculation by Tulsa Community College students

Action Steps:
a. Increase staff presence at each TCC location (traditional/satellite/online)
1. Establish monthly booth schedule at TCC primary campuses
2. Establish seminar/workshop events at TCC primary campuses
3. Develop a faculty symposium rotation at the TCC Southeast campus
4. Negotiate the opportunity for NSU Staff to teach TCC Freshman Strategies courses
b. Develop a marketing campaign for Tulsa Community College
1. Strengthen collateral representation at TCC campuses (brochures/posters/digital)
2. Launch direct mail campaign in cooperation with Admissions & Recruitment
3. Co-present with TCC at Tulsa Metro events
c. Review SmartChoice articulations for Broken Arrow programs
1. Assist departmental updates of their academic articulations
2. Update the web and print material (2+2 roadmaps)
3. Help identify opportunities for new program articulations
4. Identify and develop service articulation opportunities

Success measure(s):
1. Increase of new transfer students proportionate with D23 expectations
2. Increased involvement of NSU faculty in the transfer recruitment process
3. Increased awareness by TCC students of NSU programs and opportunities

Time frame: Implement by Fall 2014 Point person(s): Elizabeth (Betsy) Lefholz

Assessment methods:
Enrollment reports, faculty engagement tracking, and student surveys

Budget needs:
$2,500 for marketing collateral(estimated)
$6,000 for postage (estimated on 7,000 TCC students with 45+ hours annually @ two
mailings)
TBD- Travel expenses for increased activity

Link to D23 and/or Student Affairs Strategic Goal(s):
DSA Goal: II: All objectives
DSA Goal III: All objectives
DSA Goal IV
DSA Goal V: Objective 2 & 3
DSA Goal IX
D23: Act- Academic Achievement, Financial Assistance, Cultural Inclusion, Engagement and
D23: Innovate- Career Engagement, Immersive Learning, and Recruitment & Retention

Leadership

Objective 2 – Develop a Prospective Student Tour Program

Action Steps:

a. Plan and develop a full scale tour program for prospective students (individual & group)
1. Design programming around NSU Core Values, Quality Standards, and student success principles
2. Develop a prospective student packet & SWAG to be issued during the tour
3. Update and customize the registration and pre-arrival communication process
4. Implement a follow up process to collect feedback and tour improvement recommendations
5. Connect prospects into an “entry timeline” and begin CRM through Hobson’s EMT

Success measure(s):
1. Increase campus visitation (establish benchmark in second year)
2. Increase number of admission applications
3. Increase the knowledge base of prospective students entering the enrollment pipeline

Time frame: Implement Fall 2014 Point person(s): John Ford

Assessment methods: Comparative analysis of annual data; participant satisfaction surveys
Budget needs: Need to establish an annual budget for information packets, SWAG, and
Link to D23 and/or Student Affairs Strategic Goal(s):
DSA Goal: II: All objectives
DSA Goal III: All objectives
DSA Goal IV
DSA Goal V: Objective 2 & 3
DSA Goal IX
D23: Act- Academic Achievement, Financial Assistance, Cultural Inclusion, Engagement and
D23: Innovate- Career Engagement, Immersive Learning, and Recruitment & Retention

Objective 3 – Create a Student Services Call Center

Action Steps:
a. Develop a plan to build and sustain a call center for student services
1. Call center design
2. Budget and staffing
3. Assessment and evaluation
b. Submit proposal to administration for resource allocation

Success measure(s):
1. Increased service to prospective and current student (including online)
2. Reduce the volume at service counters
3. Increased retention and degree attainment

Time frame: Implement AY 15-16 Point person(s): Debbie Tyler

Assessment methods: Comparative analysis of annual data; participant satisfaction surveys

Budget needs: Computers/phones (technology), furniture (space), and development of

Link to D23 and/or Student Affairs Strategic Goal(s):
DSA Goal III: All objectives
DSA Goal V: Objectives 1 & 2
DSA Goal X: Objectives 1, 2, & 5
D23: Act- Academic Achievement, Financial Assistance, Cultural Inclusion, Engagement, and ambassador program (shared costs with Objective 3)
Leadership
ambassador program

Leadership

D23: Innovate- Career Engagement, Immersive Learning, and Recruitment & Retention

3. IMPROVE ENGAGEMENT, PERSISTENCE, AND DEGREE COMPLETION

Objective 1 – Update and improve the Student Affairs – Branch Campus website

Action Steps:
a. Develop a process improvement team for the project
b. Review existing data and structure of site
c. Determine focus and layout
d. Develop content rotation calendar and assign an editor

Success measure(s):

1. Increased guest satisfaction with site
2. Increased academic and social integration by students

Time frame: Implementation January 2015 Point person(s): Assistant Director

Assessment methods: Surveys and statistical data

Budget needs: None

Link to D23 and/or Student Affairs Strategic Goal(s):

DSA Goal I: Objective 1

DSA Goal II: All objectives

DSA Goal III: All objectives

DSA Goal IV

DSA Goal V: All objectives

DSA Goal VI

DSA Goal VII: Objective 1 & 3

DSA Goal VIII

DSA Goal X: Objectives 1 & 2

D23: Act- Academic Achievement, Financial Assistance, Cultural Inclusion, and Engagement

D23: Innovate- Recruitment & Retention

Objective 2 – Implement a required transfer orientation program

Action Steps:

a. Assign a research and implementation taskforce
b. Conduct peer review of existing transfer orientation programs
c. Design a model inclusive of academic and social integration concepts
d. Develop an implementation and assessment plan

Success measure(s):

1. Improved academic success in cohort groups

2. Increased number of students participating in community engagement activities

Time frame: Implement in August 2015 Point person(s): Jessica Roberts
Assessment methods: Pre-test, post-test research, data analysis, and surveys
Budget needs: TBD- Funds necessary for orientation packet (possible inclusion in other

Link to D23 and/or Student Affairs Strategic Goal(s):

DSA Goal: II: All objectives

DSA Goal III: All objectives

DSA Goal IV

departmental plans)

DSA Goal V: Objective 2 & 3

DSA Goal IX

D23: Act- Academic Achievement, Financial Assistance, Cultural Inclusion, and Engagement
D23: Innovate- Career Engagement, Immersive Learning, and Recruitment & Retention
Objective 3 – Enhance Community Engagement

Action Steps:

a. Create stronger alignment with Career Services
b. Create a university-wide Service Learning/Civic Engagement program
c. Expand the Food Pantry at NSUBA
d. Develop a Student Leadership & Scholarship program
e. Incorporate the President’s Service Award into the VIP program
f. Expand the community recognition program for students, faculty, and staff
g. Examine grant opportunities to fund new and existing programming
h. Expand student practicum opportunities for the Higher Education Leadership program

Success measure(s):

1. Increased student participation

2. Increased service outreach

3. Strengthen the career readiness of students

Time frame: Implement in Fall 2014 Point person(s): Jessica Roberts
Assessment methods: Statistical comparison of participation metrics
Budget needs: Undetermined – reviewing existing funds and grant opportunities

Link to D23 and/or Student Affairs Strategic Goal(s):

DSA Goal I: Objective 1

DSA Goal II: All objectives

DSA Goal III: All objectives

DSA Goal IV

DSA Goal V: All objectives

DSA Goal IX

D23: Act- Academic Achievement, Cultural Inclusion, Engagement, and Leadership
D23: Innovate- Career Engagement and Recruitment & Retention

LONG-TERM GOALS

Department initiatives through 2023

1. Expansion of services to all branch, satellite, and online students.
2. Connect with academic units to develop enrollment strategy.
3. Develop all staff to full potential and establish career pathways.
4. Produce scholarly research on campus programming and student success