Market Yourself

Keys to Marketing Yourself

  • Know Yourself: The more you know about your interests, skills, abilities, goals and personal qualities, the better your chances are of finding the right job for YOU.
  • Networking: This is a job search technique that involves deliberately seeking out and interacting with those individuals who can be of assistance in obtaining job interviews and offers.
  • Research: Be a thorough investigator of any prospective employer, learn all you can about the employer and the position you are interested in. It will also prepare you better for the questions you will be asked.
  • Resume: A very critical tool in today's job searches. When properly prepared, it is like an appetizer, it offers just enough information regarding your skills and qualifications to make a possible employer want to know more about you.
  • Letters: Cover and thank-you letters are essential if you really want to make a good impression. Learn to compose quality letters, it will make a difference.
  • Interview: This is it, this is what you have been waiting for. Now is your chance to convince that employer that you are perfect one for the job. Practice interviewing skills with a friend or a Career Counselor until you can be relaxed and confident, sharing your qualities and qualifications with the right amount of boldness and finesse without coming off as arrogant.
  • Job Offers: What do you need to consider when choosing between several job opportunities? There are several factors to think about when determining which job is the right one. When discussing salary, convey that you have researched average salaries and you are open to negotiation.

Downloadable Files

Elevator Speeches

  1. Introduce yourself. Look in their eyes, shake hands, use the recruiter's name and project a professional and confident manner.
  2. What is your career interest? Employers want to hear about motivated people with relevant talents that can help them!
  3. What strengths do you offer? Use emotion and avoid being boring by making the conversation energetic or even passionate.
  4. Talk about how you can benefit the employer.
  5. Use a hook to make it memorable. Close the conversation well. For example, ask for a business card.

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