Fonts
Visual Identity | Fonts
Anything representing the university should be branded. This applies to any collateral — be it a lapel button or billboard — intended for public consumption, display or internal distribution. If its purpose is to represent the university, then it must bear the NSU brand. Not only does this support the brand and message of NSU, but it is the most efficient use of the university’s branding dollar. The three seminal components of the university brand are the university’s color palette, font families, and logos.
Academic
Recommended Typography - Print, Other
Used consistently, typography is one of the most important design elements in establishing a recognizable graphic identity. From hundreds of typefaces available, the Interstate and Aldine font families have been selected for use in NSU materials. These typefaces are attractive, functional and versatile enough for use in a wide variety of applications. The Interstate font is provided free through Adobe Creative Cloud. The Aldine font is also available for free download through various websites.
Interstate
Interstate Black: Use for headlines or subheads
Interstate Bold: Use for headlines or subheads
Interstate Light: Preferred font for boy copy
Interstate Light Italic: Use for emphasis
Interstate Regular: Optional use for body copy
Aldine
Aldine Regular: Optional use for body copy
Aldine Italic: use for emphasis
Athletics
Recommended Typography - Print, Other
The university’s custom NSU font and Interstate Black have been selected as the identifying fonts for Athletics logos.
NSU
Used as the identifying font for the spelling of “RiverHawks’ and ‘NSU’ in the Athletics Wordmarks
Interstate Black
Used as the identifying font for the interchangeable text in Athletics sport or division specific logos
Spirit
Recommended Typography - Print, Other
The university’s custom NSU font and Copperplate bold have been selected as the identifying fonts for Spirit logos.
NSU
Used as the identifying font for the spelling of ‘RiverHawks’ and ’NSU’ in the Spirit Wordmarks
Copperplate Bold
Used as the identifying font for the interchangeable text in the banner of Spirit Wordmarks