Visual Identity

The NSU Academic logo is the university’s primary identifying mark. It is the basic element of our visual identity. The logo is uniquely rendered. It cannot be redrawn or modified in any way.

Logo Alignments

Our academic logo is available in three alignment variations: Left Aligned, Centered and One-line. 

Unit Set Ups

Approved academic logos can include the name of a college, department, school, organization or NSU event below the logo or mark using the approved NSU font. Colleges and departments can submit their brand requests via: cmprojects@nsuok.edu. Communications & Marketing will work within this framework. 

Color Configurations

The NSU logo is to be reproduced in NSU Green/NSU Gray, solid NSU Green, Black or White.

The logo is to be reproduced so that it is easily seen and recognized. Always place the logo on a solid, contrasting background. Do not place the logo on a busy or complicated background. Use only the color combinations illustrated here. No other colors are acceptable for the logo.

Clear Space

The NSU logo should always be surrounded by a buffer area or clear space to separate it from text and other graphic elements, as well as from the edge of the page. No other elements should infringe upon this space.

The minimum clear space needed is equal to the combined height of the letters in Northeastern State University. For example: If the height of the letters is .5 inches, the required clear space surrounding the logo is .5 inches.

NOTE: The spacing rule does not apply when adding department names to logo.

These logos are designed to create a distinctive brand for our athletic program. They are to be only used for branding NSU athletic materials.

Color Configurations

Black: (0, 0, 0, 100) | White: (0, 0, 0, 0) | NSU Green: (100, 0, 67, 29) | Light Grey: (0, 0, 0, 33) | Dark Grey: (0, 0, 0, 60)

The logo is to be reproduced so that it is easily seen and recognized. Always place the logo on a solid, contrasting background. Do not place the logo on a busy or complicated background. Use only the color combinations illustrated in the examples provided. No other colors are acceptable for the logo.

Configurations | RiverHawks Head

Configurations | Monograms

Monogram - NSU Text Only

 

Configurations | Word Marks

Word Mark - RiverHawks Head Horizontal Text

Unit Set Ups

Approved logos can include a division of athletics below the logo using the approved NSU font. Current approved divisions include: Baseball, Basketball, Event Staff, Football, Golf, Soccer, Softball, Sports Medicine, Strength & Conditioning and Tennis.

Submit brand requests via: cmprojects@nsuok.edu. Communications & Marketing will work within this framework. 

Unit Set Ups | Monogram - RiverHawks Head Behind Text

Unit Set Ups | Monogram - RiverHawks Head in Front of NSU

Unit Set Ups | Monogram - NSU Text only

Unit Set Ups |  RiverHawks Head Centered - Text Centered

Unit Set Ups |  Word Marks - RiverHawks Head Left Aligned - Text Centered

Unit Set Ups |  Word Marks - RiverHawks Head Left Aligned - Text Left Aligned

Clear Space

The Athletic logos should always be surrounded by a buffer area  or clear space  to separate it from text and other graphic elements, as well as from the edge of the page. No other elements should infringe upon this space.

The minimum clear space is 1/8 the width of the logo. 

Spirit Mark Configurations

The NSU marks were originally designed to create a consistent brand for our athletic program. At the same time, there are many variations to choose from as to provide a design compatible to any application. The two image-only logos (RiverHawks Full and RiverHawks Head) are for use only when either the school name or monogram have been previously presented. 

For example, the RiverHawks Head design can be used inside a brochure if a logo or words identifying the university has been used on the cover.

Or the RiverHawks Full logo can be used on a garment if the university name or monogram is identified in a prominent place. 

Merchandise bearing the university marks and logos must be ordered through a licensed vendor.

NSU spirit marks are trademarked and licensed. Digital files of all spirit marks are available.

Image requests can be sent to: cmprojects@nsuok.edu.

Color Configurations

All of the NSU Spirit Marks are available in full color (black, NSU Green, and NSU Spirit Silver/Gray), one color (NSU Green) and all black.

All of the NSU Spirit Marks with 3-D type are also available with the solid white type.

Logos may be used in all white on either black or NSU Green backgrounds. All white logos may be used on other dark color backgrounds with approval.

 

Unit Set Ups

Two Spirit Marks and their variants have been identified for college, departmental, student organization and university event use. These marks are intended for recruiting purposes only. Their application is to be limited to electronic signatures, promotional items as well as printed and digital marketing material.

These marks do not replace the institutional logo and should never be used to represent the institution in any formal capacity such as letterhead, grant applications, memorandums, etc.

Unit Set Ups - SWAG Only

These marks are intended for and to be used for SWAG placement only. The design is intended to provide a less complex set up to accommodate for SWAG printing specifications that are often more limited. Their application will be limited to items such as pencils, pens, table cloths and pop up banners.

RiverHawks Head

NSU Monogram

 

Clear Space

The Spirit Marks should always be surrounded by a buffer area  or clear space  to separate it from text and other graphic elements, as well as from the edge of the page. No other elements should infringe upon this space.

 

The minimum clear space for the top set of logos is 1/8 the width of the logo. The minimum clear space for the bottom set of logos is 1/6 the width of the logo.

 

For example, if the width of the RiverHawks Wordmark (upper left) is 2.5 inches, the required clear space surrounding the logo is .3125 inches.

 

Facilities Exemptions

There will be special instances when facilities will need to seek approval for alternative directional placement of the RiverHawks head and/or elements. These instances typically occur when addressing permanent placement of the RiverHawks head on institutional facades.

C&M has introduced six Rowdy Mascot Marks that have been approved for college, department, student organization and general university use.

These marks are intended to add additional NSU branding and spirit to recruiting, retention, events, athletics and other C&M-approved purposes. 

Configurations

Applications & Promotional items

The application of these marks can be carried over into promotional items through NSU licensed vendors, as well as within printed collateral materials. Please keep in mind, they need to be used in conjunction with the institutional logo and cannot be used as a standalone university representation, including business cards, logos, electronic signatures, letterhead, etc. 

Water Bottle Label Design

 

Custom Rowdy Mascot Marks 

We love that you love Rowdy and want to use him to showcase your unique spirit. Considerations of custom variations (apparel or poses) of the Rowdy Mascot Marks are available by request through C&M. 

Individuals should submit a formal request. Rowdy’s main coloring cannot be altered with the exception of a black and white version. Please include the intended use, target audience, and the application of the mascot, such as materials, apparel, etc. in all requests.

Branded Set Ups

Approved Club Sport logos can include a sport name below the logo using the approved NSU font. Submit brand requests via: cmprojects@nsuok.edu. Communications & Marketing will work within this framework.