Visual Identity

Anything representing the university should be branded. This applies to any collateral — be it a lapel button or billboard — intended for public consumption, display or internal distribution. If its purpose is to represent the university, then it must bear the NSU brand. Not only does this support the brand and message of NSU, but it is the most efficient use of the university’s branding dollar. The three seminal components of the university brand are the university’s color palette, font families, and logos.

COLOR PALETTES

Color plays an important role in keeping all materials consistently recognizable.

FONTS

Used consistently, typography is one of the most important design elements in establishing a recognizable graphic identity.

LOGOS & MARKS

NSU’s logos are the university’s primary identifying mark. It is the basic element of our visual identity.