Visual Identity
Visual Identity
Anything representing the university should be branded. This applies to any collateral — be it a lapel button or billboard — intended for public consumption, display or internal distribution. If its purpose is to represent the university, then it must bear the NSU brand. Not only does this support the brand and message of NSU, but it is the most efficient use of the university’s branding dollar. The three seminal components of the university brand are the university’s color palette, font families, and logos.
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COLOR PALETTES
Color plays an important role in keeping all materials consistently recognizable.
Colors
FONTS
Used consistently, typography is one of the most important design elements in establishing a recognizable graphic identity.
Fonts
LOGOS & MARKS
NSU’s logos are the university’s primary identifying mark. It is the basic element of our visual identity.
Logos